The Responsible Seafood Choice

Marketing Toolkit

We’ve developed a toolkit to help your team deliver the right messages to your many stakeholders.

Retailers, foodservice operators, wholesalers and others are encouraged to download the following visual assets, which are designed to communicate the benefits of responsible aquaculture, GAA Membership, and the BAP third-party certification program.

Our Marketing Toolkit is free to use and we applaud your commitment to sourcing farmed seafood responsibly and your willingness to educate and inspire your customers.

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Frequently Asked Questions

Who is eligible to use GAA and BAP artwork?
All partners in good standing with GAA and BAP are allowed to use GAA and BAP artwork, including GAA members and sponsors and companies that operate BAP-certified facilities.

Is GAA and BAP artwork free to use?
Yes, GAA and BAP artwork is free to use as long as it’s in connection to GAA and BAP.

Is permission required to use the BAP logo?
Yes, permission is required to use the BAP logo for all purposes, including on packaging and in retail, foodservice, communications and marketing applications. For the certification mark agreement, contact logos@gaalliance.org. For information on proper logo usage and brand identity, download the BAP logo use guide from the BAP website. To access the suite of BAP logos, and for questions about the BAP logo approval process, please contact logos@gaalliance.org.

How do I access high-resolution files?
To access vector files such as AI and EPS, contact Becky Holt at becky.holt@gaalliance.org for GAA artwork and logos@gaalliance.org for BAP artwork.

Can media use the GAA and BAP logo?
Yes. For permission to use the GAA and BAP logo, contact Steven Hedlund at steven.hedlund@gaalliance.org.